George Wendt, best-known for his role as beer-chugging bar fly Norm Peterson on the TV hit “Cheers,” will be the featured guest at the second annual Big Pour.
The three-day beer festival runs Thursday through Saturday at Old Town Scottsdale’s Waterfront and SouthBridge developments.
The Big Pour, sponsored by Valley-based Draft magazine, debuted last year as a one-day event at Mesa’s HoHokam Stadium. Organizers expected to sell as many as 10,000 tickets; crowd estimates were closer to 1,000.
This year’s Big Pour moves to the Waterfront-SouthBridge area, which hosted the Crave Arizona culinary festival last month.
“Green” breweries such as Sierra Nevada (which recycles 99.9 percent of it brewing materials) and New Belgium (the first U.S. brewery to purchase all its electricity from wind power), will be showcased Thursday.
Hours are 4 to 10 p.m. and tickets are $10, which includes eight pours.
Friday’s session will feature beer tastings, seminars and live music. Hours are 4 to 11 p.m. and tickets are $10, which includes eight pours.
Saturday brings most of the Big Pour’s major attractions, including Wendt’s appearance, beer-pairing demos and an 8 p.m. concert by national act Everclear.
Hours are noon to 11 p.m. and tickets are $35, which includes 15 pours and concert admission.
Wendt fans can purchase a special $50 ticket that includes a copy of his book, a meet-and-greet with the actor, 15 pours and Everclear concert admission.
There’s also a $75 VIP package that includes three-day festival access and entrance to a VIP lounge.