Sweet Cakes Café, which has been selling sandwiches, cookies and other baked goods for 10 years in downtown Mesa, will be featured on an upcoming episode of the TV show “American Eats.”
The series, which began on the History Channel in 2006, now airs on cable network TLC and spotlights a different type of food in each one-hour show.
Camera crews will shoot footage at Sweet Cakes from 7 a.m. to 4 p.m. Tuesday for a yet-to-be-scheduled episode on bakeries. Valley residents are invited to visit the café for the taping.
“They’re going to try to shoot as many customers as they can from 12:30 to 1:30,” says owner Kellie Huntington (pictured below), who took over the café with her husband, Nick, five-and-a-half years ago.
Sweet Cakes makes a variety of cookies, ranging from chocolate chip to Snickerdoodles, as well as brownies, pumpkin bars, lemon bar, Scotcharoos, muffins, cinnamon rolls and its namesake gooey sweet cakes.
Huntington says she was contacted by the show last month.
“They said they Googled us,” she says. “They searched for ‘best bakeries’ and our name came up, and they read our reviews. We have some very funny reviews on Yelp.”
Sweet Cakes’ participation almost didn’t happen. Huntington says she initially ignored their phone call because she thought it was a radio station soliciting advertising.
“Luckily, my husband answered and told me, ‘It’s a good thing I answered because it’s TLC.’ I just said, ‘What’s TLC?’”
Tuesday’s taping will cap a busy few days for Sweet Cakes. The café, which expanded into a neighboring space a year ago, plans to launch a yogurt bar tonight in the former kitchen of recently closed Christel’s Bavarian Deli.
“The yogurt bar is something we’ve been working on for the last few months,” Huntington says.
Mesa officials shot their own video at Sweet Cakes on Thursday and are airing it on city-run Channel 11 in hopes of getting a large crowd to show up Tuesday.
“They want everyone to come out,” Huntington says. “They want downtown Mesa to look busy. They’re hoping the national exposure will help all of us downtown.”
Sweet Cakes Café, 21 W. Main St., Mesa, is open 8 a.m. to 4 p.m. weekdays and 11 a.m. to 4 p.m. weekends. Info: (480) 461-9529 or www.sweetcakescafe.com.